Your site looks clean and professional — and that's genuinely a step ahead of most agent websites. The dark, editorial design is distinctive and memorable. The brand storytelling is strong. You're actually publishing content — nine blog posts in January and February alone. What's missing isn't effort or taste — it's the conversion infrastructure underneath. Lead capture, search visibility, social proof, and CRM routing are the pieces that turn a great-looking site into one that actually generates business.
With the foundation you already have, adding these features could realistically bring in 5–10 additional qualified leads per month. That's 1–2 extra closings per quarter from a site that's already 70% of the way there.
Worth calling out — a lot of agent sites don't get these right.
You've got a stronger starting point than you probably realize. The next step is building the conversion layer on top of it.
Right now, the only way someone can reach you is by finding your phone number or email and initiating contact on their own. Adding a few lead capture tools — a home valuation form, a buyer/seller inquiry path, downloadable guides — turns passive visitors into active leads. A home valuation tool alone is the #1 seller lead generator in real estate.
5–10 additional seller leads per month. At a conservative 2% conversion rate on your traffic, that's 1–2 additional closings per quarter.
You guys do great work — the site just doesn't show it yet. Adding client testimonials, transaction stats, Google Reviews integration, and credentials would give visitors the confidence to reach out. Social proof is consistently the #1 conversion driver on agent websites. Even 3–5 strong testimonials on the homepage would make a noticeable difference.
You're publishing great content, but Google doesn't know how to categorize your site yet. The page title is just "Taylrd" — no keywords, no location context. No meta descriptions telling search engines what each page is about. No schema markup for LocalBusiness or RealEstateAgent types. The blog content you're already creating would work much harder with these SEO foundations in place.
Organic search leads are the highest-intent, lowest-cost leads in real estate. Getting found for local search terms could become your most efficient acquisition channel.
Right now there's no dedicated buyer or seller experience on the site. Adding tailored pages for each — with specific CTAs, messaging, and intake paths — gives every visitor type a clear next step. Your finance and investment backgrounds are a huge differentiator that doesn't have a dedicated page yet.
Neighborhood guides are an SEO goldmine for building local authority — and with the content you're already creating, these would be a natural extension. Each guide becomes a landing page for "[neighborhood] + real estate" searches. Start with 4–5 key areas and expand over time.
Nine posts in January and February 2026 alone — that's more than 90% of agent websites produce. The content is already there. What's missing is the SEO infrastructure (optimized titles, meta descriptions, internal links) and a homepage preview section that drives traffic to your best posts. With proper foundations, this content becomes a lead generation engine instead of just a blog.
60+ curated partners in one place is a genuine differentiator most agents don't offer. The current page works but could be redesigned with categories, visual hierarchy, and a featured callout on the homepage that drives repeat visits. This is a trust builder and a reason for people to bookmark your site.
This isn't about comparing you to luxury teams with six-figure marketing budgets. It's about seeing what features the market expects from established agents — and spotting the opportunity in closing those gaps.
| Feature | Top TC Teams | TAYLRD |
|---|---|---|
| IDX Property Search | ✓ | ✗ |
| Home Valuation Tool | ✓ | ✗ |
| Neighborhood Guides | ✓ | ✗ |
| Client Testimonials | ✓ | ✗ |
| Video Content | ✓ | ✓ |
| CRM Integration | ✓ | ✗ |
| Market Reports | ✓ | ✗ |
| Buyer/Seller Pages | ✓ | ✗ |
| Schema / Local SEO | ✓ | ✗ |
| Lead Capture Forms | ✓ | ✗ |
None of these are hard to add — they just haven't been built yet. And because your brand and content are already strong, adding these features would have an outsized impact compared to teams that have the tools but lack the substance behind them.
You don't need to wait for a full rebuild to start seeing results. Here are things you can do on the current platform that would make a real difference.
Foundation Fixes
Fix meta titles and descriptions on every page. Add 3–5 client testimonials. Add a simple contact form with buyer/seller dropdown. Add a stats bar. Make phone and email clickable.
Content Expansion
Create dedicated buyer and seller pages. Start 3–5 neighborhood guides for key Minneapolis areas. Redesign vendor directory with categories and visual hierarchy. Optimize blog posts for SEO.
Lead Gen + Decision
Add lead magnets — buyer's checklist, seller's pricing guide, neighborhood PDF. Analyze 90-day data. Decide whether to continue on GoDaddy or migrate to a modern platform.
| Metric | Now | After 90 Days |
|---|---|---|
| Organic Search Visibility | Very Low | Low–Medium |
| Homepage Lead Conversion | ~0.5% | ~2–3% |
| Monthly Organic Leads | 1–2 | 5–10 |
| Trust / Credibility Score | 3/10 | 6/10 |
Here's what the homepage could look like with all of these features in place — same TAYLRD brand, same dark editorial aesthetic, with the conversion infrastructure built in. Scroll through or download the interactive file.